Consumers of different ages have great differences in color perceptions, preferences, and choices. Children’s character is innocent and lively, so the color of cheap clothes online they like is mostly high purity and high brightness. Young women are the leading figures in fashion color. Their attention to color and their acceptance are much higher than those of any other class, so whether they are gorgeous, deep, elegant, lively or subtle, they are young women. The middle-aged women tend to mature in their psychology and hobbies. Their choice of womens clothing online tends to attach their own identity, status, and economic ability, and they tend to be more subtle and rational in the choice of color. The choice of clothing color is more conservative for the elderly, and the elderly generally choose low-light, low-purity colors. With the development of the times and the opening of ideas, some elderly people have the courage to break the shackle of traditional concept and try to wear bright and colorful clothing.
Gender, and clothing color are inextricably linked. Parents often use colors to dress up children of different genders. Girls usually wear pink, red or bright clothing, while boys tend to use blue and gray. In traditional society, the gender characteristics of clothing color are clearly defined. For example, womens clothing online is mostly decorated with lines, chic style, light fabric, and soft, bright and graceful colors to highlight the sweetness and tenderness of women. Men’s clothing often adopts simple and smooth lines in the shape. In color, they often choose dark, cool and other qualities that emphasize men’s majesty and calmness. However, with the development of the times, people’s concepts of cheap clothes online have also changed.
According to the rules of the world’s largest color consulting group, Color Me Beautiful (CMB), the style of people is usually divided into nets, namely: drama, elegant, girl, romantic, natural, Avant-garde, classical, juvenile. Different types of cheap clothes online have different choices for the color of the costumes, such as the dramatic style. The impressions of such styles are often exaggerated, atmospheric and mature, and have a sense of stage. Womens clothing online is full of distinct personality and is very eye-catching.